Diaspora Representative

Job Summary:

 

Mshel Homes Limited is looking for a results-driven Diaspora Representative to connect our brand with prospective property investors in international markets. In this role, you will plan, execute, and optimize digital marketing campaigns across online platforms, with a focus on increasing brand visibility, driving engagements, and generating leads through data-driven strategies.

 

The ideal candidate must have a strong grasp of diaspora markets, digital marketing tools, and real estate trends, and can effectively communicate Mshel Homes’ value proposition to a global audience.

 

Key Responsibilities:

 

Identify, recruit, and manage diaspora affiliates across key regions (UK, USA, Canada, Europe, etc.)

Develop and execute outreach strategies specifically tailored to the diaspora audience

Generate qualified leads from diaspora communities through referrals, events, and digital channels

Educate diaspora prospects on the company’s properties, payment plans, and investment opportunities

Build and maintain a pipeline of diaspora investors through sustained relationship management

Ensure diaspora-generated leads are promptly followed up

Represent the company at diaspora events, trade fairs, and exhibitions where applicable

Provide market intelligence on diaspora investment trends and preferences to management

Ensure a seamless handover process for diaspora clients transitioning from prospect to active buyer.

Qualifications:

 

Bachelor’s degree in Marketing, Business, Communications, or a related field.

Proven experience in Digital Marketing, Sales, or Business Development.

Prior Experience in Real Estate or Property Marketing is an advantage.

Proven track record of lead generation and campaign management.

Experience working remotely or in an international-facing role.

Knowledge of the Nigerian Real Estate market.

Skills:

 

Proficiency in Digital Marketing tools (Meta Ads, Google Ads, email marketing platforms, CRM software).

Strong understanding of social media platforms and content strategy.

Excellent written and verbal communication skills.

Data analysis and reporting skills to track campaign performance.

Ability to work across different time zones independently.

Deep understanding of diaspora communities and their investment motivations.

What We Offer:

 

Competitive salary and performance-based incentives.

Opportunities for professional growth and development.

A collaborative and innovative work environment.

The chance to make a meaningful impact within the real estate industry.