Sonia Foods Industries
Job Summary
This role is responsible for the development and execution of trade and channel-specific marketing plans.
Working closely with the Sales team, Brand team and our trade partners, the RTME contributes significantly to the achievement of channel financial objectives and our goal of becoming our trade partner’s most valued supplier.
Key Duties and Responsibilities
Lead development and implementation of Trade Marketing strategies to achieve defined business growth objectives across all sales channels in the Region.
Work with the Product Marketing teams to help translate product marketing plans into a strategic trade marketing calendar of programs.
Work with Sales teams to negotiate and sell-in marketing activations and customer growth initiatives to our trade partners
Develop and implement tailor-made promotional programs for all channels, and ensure that they are in line with the overall business strategy.
Develop Look of Success (LoS) by channel and ensure full compliance with the LoS guide.
Work with the Brand and Sales team to agree on the point of sale materials (POSM) required to support the selling effort, then execute all implementation of POSM in the market (from design to production, logistics, how-to-fill strategies etc.)
Gather market intelligence and provide market insight to the Salesforce, Marketing teams and senior management to shape winning marketing programs and initiatives.
Manage all assigned trade marketing resources, materials and equipment in an efficient manner to maximize the use and extend the life of the organization’s assets.
Developing personnel capability and coaching others in his/her area of expertise to sustainably drive business results.
Key Performance Indicators
Market and Value Share growth
Look Sucess Compliance
TSA Monitoring & Management
Retail Audit scores
Trade partner satisfaction scores.
Requirements
Education and Work Experience:
A Bachelor’s Degree
An MBA is desirable but not mandatory
Membership of the Nigerian Institute of Marketing Certification will be a plus but not mandatory
8+ years of work experience with a minimum of 2-3 years in Trade Marketing Management in the FMCG industry
Previous experience working in a frontline customer-facing role will be an advantage
Skills and Behaviours:
Technical:
Trade Partner Development
Channel Management
Retail Merchandising and Shopper Marketing
Revenue Growth Management
Generic:
The ability to speak Hausalanguage is a strong advantage
Building Value-Based Relationships
Leveraging and Respecting Others
Problem Analysis / Problem-Solving
Work in Teams
Determine Financial Impact
High Integrity
Good IT skill.
To apply for this job email your details to careers@blumedistribution.com