Social Media Strategist

Key Responsibilities

Manage all social media platforms including Instagram, TikTok, WhatsApp, X (Twitter), Facebook and others.
Create, plan, and schedule content using a well-structured content calendar.
Generate visually appealing, trendy and engaging content including reels, stories, carousel posts, and videos.
Attend and cover live events, fittings, photoshoots, and campaigns — capturing real-time content and behind-the-scenes footage.
Develop and implement goal-driven strategies that align with the brand’s short and long-term objectives.
Monitor, respond to, and engage with followers and customers across all platforms.
Collaborate with other departments including the Creative Manager, Production team, Design Manager, and Customer Service.
Track key metrics and generate monthly reports with insights, analytics, and recommendations for improvement.
Supervise social media interns and ensure content is posted promptly and consistently.
Identify influencer and partnership opportunities and assist in brand collaboration management.
Qualifications

Bachelor’s degree in Mass Communication, Business Administration, or a related field.
2 – 3 years of proven experience as a Social Media Strategist or Manager
Strong iPhone content creation skills and expertise in video editing apps such as CapCut.
Proficiency in graphics design tools like Canva or Adobe Illustrator.
Strong copywriting and content writing skills with excellent command of grammar and brand tone.
Excellent project management and organizational skills.
Strong understanding of social media analytics tools (Instagram Insights, TikTok analytics, Meta Business Suite, etc.).
Experience with paid advertising and boosting posts via Instagram and Facebook ads.
Ability to work under pressure, meet deadlines, and adapt to last-minute changes.
Experience in a fashion brand or understanding of fashion content, styling, and visual storytelling is a strong plus.
Work Schedule: 6 days weekly with one day off (non-fixed).