Social Media Officer

Key Responsibilities

Social Media Strategy & Management:

Manage the company’s social media platforms (Instagram, X, Facebook, LinkedIn, TikTok, etc.).

Execute social media strategies aligned with brand, growth, and sales objectives.

Maintain a content calendar and posting schedule.

Stay up to date with social media and retail technology trends.

Content Creation & Campaigns:

Create engaging content including graphics, short videos, product highlights, and promotions.

Collaborate with design, product, and marketing teams on campaigns and launches.

Support promotional, seasonal, and product campaigns.

Ensure consistent brand voice and messaging.

Community Management & Customer Engagement:

Engage with customers through comments, messages, and mentions.

Respond to inquiries, feedback, and complaints promptly and professionally.

Escalate technical or service issues to relevant internal teams.

Build and nurture an active online customer community.