Social Media Manager

Responsibilities

Develop and implement comprehensive social media strategies to increase brand visibility, engagement, and audience growth across various platforms.
Create and curate engaging and visually appealing content for social media channels, including images, videos, infographics, and animations.
Utilize graphic design skills to design compelling visuals, including social media posts, banners, ads, and other promotional materials.
Manage social media platforms, including content scheduling, community management, and responding to inquiries and comments in a timely manner.
Conduct social media listening and monitor trends, conversations, and competitors to identify opportunities and develop relevant content.
Analyze social media metrics and generate reports to track performance, identify trends, and make data-driven recommendations for optimization.
Stay updated on emerging social media platforms, tools, and best practices, and propose innovative ideas to enhance social media presence.
Ensure brand consistency across all social media channels and develop guidelines for tone, voice, and visual identity.
Monitor and manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
Stay abreast of graphic design trends and techniques to continuously enhance the visual appeal of social media assets.
Requirements

Bachelor’s Degree in Marketing, Communication, Graphic Design, or a related field.
Minimum of 3 years experience as a Social Media Manager or similar role, including experience in graphic design.
Proficiency in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or other relevant software.
Strong understanding of social media platforms, trends, algorithms, and best practices.
Excellent written and verbal communication skills.
Creative mindset with a keen eye for aesthetics and visual storytelling.
Salary
N200,000 – N250,000 Monthly.