About the role<\/p>\n
We are looking for an experienced Digital Marketing Manager \u2013 CRM & Marketing Automation to bridge global, regional, and local marketing teams across Europe, Middle East & Africa (EMEA).
\nYou will ensure marketing automation and CRM systems are used effectively to drive business impact, streamline processes, and support both marketing and sales initiatives.
\nThis is not a hands-on admin or developer role.
\nThe ideal candidate understands how Marketo (or similar marketing automation platforms) interacts with Salesforce, translates global setups into practical regional use, and drives actionable insights from data.
\nKey Responsibilities
\nMarketing Automation & CRM:<\/p>\n
Act as a bridge between EMEA Digital Marketing, Customer-Facing Marketing Teams, Global Marketing, and M&C Hub.
\nTranslate EMEA marketing needs into actionable requirements and coordinate with global teams on system updates and best practices.
\nSupport lead lifecycle management, campaign automation, and audience segmentation.\u00b7 Guide regional adoption of global marketing automation workflows and CRM processes.
\nEnsure platforms are used to drive engagement, pipeline, and revenue.
\nData, Governance & Insights:<\/p>\n
Oversee data quality, integrity, and governance across marketing automation and CRM systems.
\nMonitor and analyze data to generate insights that drive campaigns, segmentation, and regional performance.
\nEnsure GDPR compliance and support consent management across EMEA.\u00b7 Serve as the main contact for data-related questions in the region.
\nPerformance & Analytics:<\/p>\n
Define KPIs and measurement frameworks with marketing teams.
\nTrack campaign performance, funnel metrics, and pipeline contribution; provide recommendations for optimization.
\nSupport reporting and dashboards for transparency and actionable insights.
\nDigital Marketing Responsibilities:<\/p>\n
SEO: On-page optimization, keywords, metadata, and technical SEO coordination.
\nSEM: Paid search execution, optimization, and performance reporting.
\nSocial Media Marketing: Coordination of organic and paid campaigns with regional teams.\u00b7 Email Marketing: End-to-end management through Marketo including templates, nurture flows, re-engagement programs and personalization.
\nData & Analytics: Cross-channel performance tracking, dashboards, and actionable insights.
\nInfluencer & Affiliate Marketing: Support tracking, attribution, and performance measurement.
\nProgrammatic Advertising: Monitor audience strategy, campaign tagging, and data integrations.
\nWeb UX\/UI: Partner with product and web teams to improve experience, conversion paths, and testing programs.
\nWhat you bring<\/p>\n
4+ years in Marketing Operations, Marketing Automation, or CRM.
\n5+ years across digital marketing responsibilities as described above.
\nHands-on experience with Salesforce and Marketo (or similar platforms).\u00b7 Strong understanding of lead lifecycle management, campaign automation, and funnel optimization.
\nExperience with attribution models, reporting dashboards, and generating actionable data insights.
\nFamiliarity with APIs, middleware, and system integrations (not expected to develop).
\nAbility to work cross-functionally and translate EMEA business needs into global initiatives.
\nComfortable in a large, matrix organization.
\nHighly analytical, detail-oriented, and committed to operational excellence.
\nExperience supporting large-scale events is a plus.<\/p>\n","protected":false},"author":22,"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_promoted":"","_job_location":"Abuja FCT","_application":"http:\/\/jobs.ericsson.com\/careers\/job\/563121774558117?utm_source=linkedin&domain=ericsson.com&jobPipeline=LinkedIn","_company_name":"Ericsson","_company_website":"http:\/\/.","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary_currency":"","_job_salary_unit":""},"job-types":[3],"class_list":{"0":"post-19242","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_type-full-time","7":"job-type-full-time"},"_links":{"self":[{"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=\/wp\/v2\/job-listings\/19242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=\/wp\/v2\/users\/22"}],"wp:attachment":[{"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19242"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=%2Fwp%2Fv2%2Fjob-types&post=19242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}