{"id":19859,"date":"2026-03-17T05:10:34","date_gmt":"2026-03-17T05:10:34","guid":{"rendered":"https:\/\/www.jobsinnaija.com\/?post_type=job_listing&#038;p=19859"},"modified":"2026-03-18T17:14:51","modified_gmt":"2026-03-18T17:14:51","slug":"karferry-limited-lagos-full-time-brand-strategist","status":"publish","type":"job_listing","link":"https:\/\/www.jobsinnaija.com\/?job_listing=karferry-limited-lagos-full-time-brand-strategist","title":{"rendered":"Brand Strategist"},"content":{"rendered":"<p>Core Responsibilities<\/p>\n<p>&nbsp;<\/p>\n<p>Market &amp; Consumer Research: Conduct primary and secondary research to analyze customer behavior, industry trends, and competitor strategies.<\/p>\n<p>Brand Positioning: Define a brand\u2019s unique value, including its mission, vision, voice, and personality, to differentiate it in the market.<\/p>\n<p>Identity Development: Establish brand guidelines and standards for visual identity (logos, colors) and verbal identity (slogans, tone of voice).<\/p>\n<p>Strategic Planning: Create long-term plans for brand communication across all platforms, including digital, print, and social media.<\/p>\n<p>Cross-Functional Collaboration: Partner with creative teams (designers, writers) to translate strategies into actionable creative briefs for marketing campaigns.<\/p>\n<p>Performance Analysis: Monitor brand metrics, such as awareness and sentiment, using data to adjust strategies for better growth and impact.<\/p>\n<p>Consistency Management: Ensure all brand messaging and visuals remain consistent across all customer touchpoints and internal communications.<\/p>\n","protected":false},"author":790,"featured_media":0,"template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_promoted":"","_job_location":"Lagos","_application":"faith@workinnigeria.org","_company_name":"KarFerry Limited","_company_website":"","_company_tagline":"","_company_twitter":"","_company_video":"","_filled":0,"_featured":0,"_remote_position":0,"_job_salary_currency":"","_job_salary_unit":""},"job-types":[3],"class_list":{"0":"post-19859","1":"job_listing","2":"type-job_listing","3":"status-publish","4":"hentry","5":"job_listing_type-full-time","7":"job-type-full-time"},"_links":{"self":[{"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=\/wp\/v2\/job-listings\/19859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=\/wp\/v2\/job-listings"}],"about":[{"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=\/wp\/v2\/users\/790"}],"wp:attachment":[{"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=19859"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/www.jobsinnaija.com\/index.php?rest_route=%2Fwp%2Fv2%2Fjob-types&post=19859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}